YOU TO THE MAXX
Take everything you think you know about T.J. Maxx. Now throw that out the window.
Powered by the line, "You to the Maxx," our new campaign champions the woman who
is unapologetically herself—no holds barred, no permission needed.
Press: AdAge
LAUNCH
SOCIAL
DESIGN
A modern design refresh breathed new life into the brand’s treasured logo, leveraging negative space and a bold color palette to create powerful,
ownable X graphics and motifs. Additionally, a full tone overhaul puts Her at the center—her passions, ambitions, her complexities, her style.
